Case study · Videography · Content · Event Activation
The Brit Fest, for ABC+ Warranty.
ABC+ Warranty took the main-stage sponsorship at The Brit Fest. KTDS ran the creative and the digital coordination across the weekend, and cut it into the highlights film below.
As main-stage sponsor, ABC+ Warranty wanted the sponsorship to work as hard off the stage as on it: a weekend of live music turned into a stream of branded content their audience would actually watch and share.
Coordinated end to end
KTDS handled it start to finish. A six-pillar content plan was agreed ahead of the event, then an on-site media briefing aligned the press, radio, magazine, and photography contributors so everyone shot to the same plan. Across the festival we captured the performances, the crowd, and the activity around the ABC+ marquee and VIP zone, then edited it into the highlights film and a run of social cuts.
Content that carried past the weekend
The result was reach that went well beyond ABC+'s own following, and a library of assets the brand could keep using long after the last act left the stage.
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