KTDS Global at K‑Beauty Expo Korea: what we are there to do
Kirk Thomason is at K-Beauty Expo Korea this week, 15 to 17 October at KINTEX 1, on the Global Access Partners stand. Here is what we are there to do, and how to find him.
KTDS Global is at K-Beauty Expo Korea, KINTEX 1, 15 to 17 October. Meet Kirk at the show →
Beauty and fragrance brands, launched in the UK
The bridge between global beauty brands and UK retail.
KTDS Global takes international fragrance, skincare and cosmetics brands into the UK market: certification, warehousing, buyer introductions at retailers from Boots to Selfridges, then the launch that makes it land. Creator campaigns, launch events, social and paid, run by the people with a database of 3,500 of the world's leading fragrance influencers, press and buyers.
2M+ people reached from one London launch event
3,500 leading influencers, press and buyers on the database
4 countries' brands onboarded after Esxence Milan
About KTDS Global
One partner from certification to shelf. Most agencies start when the product is already on sale. KTDS Global starts at the border.
Entering the UK beauty and fragrance market takes more than a great product. Certification, compliant packaging, warehousing and fulfilment, retail-ready buyer presentations, the right introductions, then a launch that gives retailers a reason to say yes. KTDS Global runs that whole journey, working with brands from Dubai, Italy, Spain, France, Japan and the USA.
The model is Direct 2 Client: no account managers between you and the people doing the work. You speak to Kirk, Kirk speaks to the buyers, the creators, and the team. The work moves faster and nothing gets lost in translation.
Recent engagements
Services
What we do
Why KTDS
Five reasons brands work with us, beyond the channels.
01
Direct 2 Client
No account managers translating between you and the people doing the work. You speak to Kirk. Kirk speaks to you. The work moves faster.
02
AI-efficient, human-led
We use modern tooling to remove the slow parts of agency work, then put the time saved into thinking, creative, and the things humans actually do better.
03
Specialist-led campaigns
KTDS works with a trusted team of specialists across paid ads, social media, creative, video, lead generation, and ecommerce growth. Every campaign is managed by people focused on their area of expertise to deliver the strongest possible results for clients.
04
Transparent by default
You see the strategy, the experiments, and the numbers. No reporting theatre. No invented attribution. The truth is more useful than the spin.
05
Built for momentum
Most agency relationships peak at the kickoff. Ours are designed to compound. Quarterly reviews keep the work honest and the strategy current.
Recent work
Results we are quietly proud of.
DRESS Cosmeetics. Milanese luxury skincare, launched into UK retail
KTDS Global is taking DRESS Cosmeetics, a luxury skincare brand from Milan, into the UK market. High-performance formulations presented with Italian design, brought to UK beauty retailers and ecommerce partners ahead of the brand’s first deliveries in September.
- Buyer conversations progressing across UK retail and ecommerce
- First UK deliveries planned for September
- Full journey: certification, retail introductions, launch campaign
Tones of Beauty 2026. Fragrance launch activation
KTDS was appointed to manage a major fragrance launch activation for global fragrance brands alongside UK distributors at Tones of Beauty 2026. A KTDS-curated guest list built around branded activations in the VIP Lounge, launching new collections into the UK retail and ecommerce market.
- KTDS-curated guest list of 200+ buyers, press, influencers, and retail decision-makers
- Branded activations across the VIP Lounge
- Launched new fragrance collections into UK retail and ecommerce
ABC+ Warranty at The Brit Fest
As main-stage sponsor of The Brit Fest, ABC+ Warranty needed the sponsorship to work as content. KTDS ran the creative and full digital coordination across the weekend, cutting it into a highlights film and a run of social edits that reached well beyond their own audience.
- 161% lift in Instagram reach over 30 days
- 10,529 content views across the activation
- 63.8% of those views from non-followers
Testimonials
In their own words.
“Can Do, Will Do” perfectly sums up Kirk Thomason. Energetic, professional, and exceptionally well-connected, Kirk brings a true 360-degree approach to every project. A natural problem solver, he says “yes” where others say “no” and consistently finds creative ways to deliver results. Reliable, resourceful, and endlessly adaptable, Kirk has an incredible ability to turn ideas into reality and make things happen against all odds. I cannot recommend Kirk highly enough. If you think something can’t be done, speak to Kirk, he’ll find a way to make it happen.
Valerie Kaminov Founder & MD, International Luxury Brand Consultancy · BeautyWorld judge Working with Kirk on GloCom has been a genuinely positive experience. What stands out most is his energy, resilience, and determination to keep pushing for the best outcome. He combines strong creative thinking with a practical understanding of business and user experience, which makes collaboration both productive and enjoyable. Kirk genuinely cares about the quality of what he delivers, and that shows in every stage of the process.
Kirk Thomason has been instrumental in elevating SLBPR's LinkedIn presence and expanding our global reach. His strategic approach has brought a level of expertise that perfectly complements our PR offering. Kirk doesn't just execute, he enhances, ensuring our messaging connects with the right audience at scale.
From the blog
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