



Beauty · Fragrance · Event · Influencer
Tones of Beauty 2026 × ARMAF Fragrances × Luxscents UK
KTDS has been appointed to manage a major fragrance launch activation for global fragrance brand ARMAF alongside UK distributor Luxscents UK at Tones of Beauty 2026. The campaign includes the development of a curated guest list featuring 200+ industry buyers, press, influencers, creators, and key retail decision-makers, alongside branded activations within the ARMAF-sponsored VIP Lounge at the event. The goal of the campaign is to launch the new fragrance collection into the UK retail and ecommerce market while driving brand exposure, social engagement, influencer coverage, and long-term sales growth.