Launch and marketing
Then we run the launch.
The launch is run by the same people who made the introductions: launch events, creator campaigns, social, paid and video.
In the room
Launch events
At Tones of Beauty 2026, KTDS Global curated a guest list of 200+ buyers, press, influencers and retail decision-makers. We ran VIP Lounge activations at the show. One London launch event reached 2M+ people.
Each event is cut into the brand film, social edits and creator content.
Creators and influencers
KTDS Global briefs creators from a database of 3,500 fragrance influencers, press and buyers. We connect fragrance brands with the creators who shape what people buy, from global reviewers to micro creators with high engagement.
Creators are briefed in advance, walked through the launch range and shooting on the day, at Esxence, Cosmoprof and the fragrance events where buyers and creators are in the same room.
Social and LinkedIn
After the UK retail introduction, the brand needs to be seen and talked about. KTDS Global runs its social and LinkedIn: positioning, channels, content themes and the brand voice for the UK, set once and reviewed each quarter.
Paid ads
Once the brand is listed in the UK, paid ads send shoppers to it. KTDS Global runs Meta, Google, LinkedIn and TikTok, and decides where the budget should go and why, based on the brand margins and goals.
The same person from setup to the monthly report, written in plain English.
Video and content
When a brand lands in UK retail, it needs footage to launch with. KTDS Global shoots brand films, social edits and product video, and films the launch events.
Our DRESS Cosmeetics film is the brand in 26 seconds. See the case study.
Ready to talk?
Tell us about your brand.
Book a call with Kirk and talk through your UK launch.